About Us
Freshly Curated. Consciously Delivered.
Hai Grocer was born from a simple but powerful idea: that everyone deserves access to premium, high-quality groceries — without having to pay premium prices.
Founded by two friends from different corners of the world — one Vietnamese, one Singaporean — Hai Grocer is a celebration of shared values, cultures, and a common mission to make good food more accessible, more sustainable, and more joyful.
Our Vietnamese co-founder brings a deep appreciation for community, fresh markets, and the heart of home cooking. Paired with the efficiency, innovation, and high standards of our Singaporean counterpart, Hai Grocer blends warmth and practicality in everything we do — from product selection to packaging and delivery.
It’s this mix of cultures that makes us unique. At Hai Grocer, you’ll find a little of both worlds: the vibrant flavours and ingredients inspired by Vietnamese street markets, and the refined tastes and thoughtful service that reflect Singapore’s modern lifestyle. This cross-cultural bond shapes our identity — diverse, inclusive, and united by a shared love for food.
Why Hai Grocer?
At Hai Grocer, we carefully curate every product — from pantry staples to artisanal snacks and fresh produce — with a clear promise:
Premium quality without breaking the bank.
We partner with trusted suppliers and passionate producers to bring you groceries that are both delightful and dependable.
We're not about big-box bulk. We're about the small details — handpicked items, honest ingredients, and everyday essentials you can actually get excited about.
Our Commitment to Sustainability
We're also deeply passionate about the environment. From sourcing products with minimal packaging to using eco-friendly delivery materials, sustainability isn’t just a buzzword for us — it’s baked into our business.
We believe small actions lead to big change. That’s why we’re always looking for ways to reduce waste, support local makers, and make more responsible choices — together with our customers.
More Than Just Groceries
To us, grocery shopping is more than a transaction — it’s part of daily life, family, culture, and care. Whether you're cooking up comfort food, discovering new snacks, or just stocking the fridge for the week ahead, we’re honoured to be part of your kitchen story.
Hai Grocer is here to make that experience better — more curated, more affordable, and more sustainable.
Thank you for choosing us.
We can't wait to grow with you.
